The Psychology of Visual Menu Engineering
Diners do not read menus linearly from top to bottom; their eyes scan for visual anchors, dish photos, bold headings, and price signals. Placing signature dishes at visual focal points highlights key offerings.
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Frequently Asked Questions
Should dish photos be included for every menu item?
Including photos for signature items, popular appetizers, and desserts increases dish visibility. Clean typography and brief descriptions work great for standard items.